Yeşil Sosyal Sermaye, Yeşil Örgütsel Sermaye ve Yeşil İnsan Sermayesinin Yeşil Rekabetçilik Üzerindeki Etkisi: Lojistik Hizmet Sağlayıcı Şirketler Üzerine Ampirik Araştırma

Abstract

As in other industries, the competitiveness in the logistics industry is evolving towards a green-oriented competitiveness approach. This transformation has enabled traditional competitiveness strategies to evolve into green competition strategies. The resource-based view theory bases on competitiveness for the resources that companies have. It also takes its place in the green competitiveness perspective. The intellectual capital of logistics companies is among intangible resources that provide advantages to companies. In this research, the effect of green intellectual capital (green social capital (GSC), green organizational capital (GOC), green human capital (GHC)) on green competitiveness (GC) performance is discussed. In the empirical research, GSC, GOC, GHC and GC scales were used. The studies on the scales were examined and it was explained that the reliability and validity levels of the scales were sufficient. The sample area of the research consists of logistics companies operating in Artvin. The universe of the research consists of all logistics stakeholders serving in Artvin. The sample area was determined by the simple random sampling method. The data of the research were collected in October-November 2022. Meaningful data was obtained from 593 participants. Analysis of the scales and hypothesis tests were carried out with the collected data set. Three research models and three hypotheses were developed in the study. According to the research findings, it has been determined that all intellectual capital dimensions have a positive and significant effect on green competitiveness. In addition, the model that explains the effect of all intellectual capital dimensions on green competitiveness was determined as the best model. As a result of the research, suggestions were developed for logistics companies and researchers.